By analysing the location, target audience and environmental possibilities, TLUs researchers can help develop additional higher-value experiential services to traditional tourism locations. As tourism becomes more and more about experiences, rather than just location, the addition of experiential services can help grow the revenue and attractiveness of traditional destinations.
 
For tourism businesses, from travel companies to hospitality, the provision of additional services can help to develop additional revenue streams and potentially lower the volatility of a seasonal business.
 
For more information about what this type of development means, please contact: Mart Reimann, mart.reimann@tlu.ee