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Hoopy is an artificial intelligence agent for mobile phones that helps parents curate and limit what their children do on their mobile phones. 
Today’s mobile games often lack any pedagogical content or metacognition component. The games (including educational games) are built to offer a quick feedback loop and feeling of success, with the main focus on the user interface, rather than content. 
Metacognition is considered the most important indicator of learning ability and affects children’s development in two fundamental aspects - independent thinking and learning growth. Very little support is provided for parents to be better able to support their children’s development. 
Hoopy helps both children and parents through gamification with a machine learning AI, that adapts to both user’s skill and knowledge. The research Tallinn University carried out helped to develop the Hoopy test version, by defining the thinking and cognitive development of 6-11 year olds; testing different feedback forms with the kids, based on the latest research on metacognition and providing an interaction format for parents.
The Hoopy app was commercially launched by its co-investor – Estonian mobile operator Elisa – in September 2018.


Research & Development

Educational innovation


EXU, Tallinn University

Narva maantee 25

10120 Tallinn, Estonia

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