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Join us! ScreenME Conference: Current Trends in the Screen Media Industry. 14th September 2023

The international ScreenME project will end with an extraordinary one-day conference with high-profile speakers from the USA, Belgium, Ireland, Sweden, Denmark, Norway, and Estonia.

When: 14th September 2023

Where: Tallinn University, Narva mnt 29

Cost: FREE

Registration: registration is required.

The conference will be of interest to entrepreneurs, students, and anyone interested in the industry, as our speakers come from very different fields, from successful CEOs of large companies and startups to leading scientists in the field of media.

Ulrike Rohn
Ulrike Rohn

The event is moderated by Ulrike Rohn, Professor of Media Management and Economics at Baltic Film, Media and Arts School (BFM), Estonia.

Ulrike has initiated and led various nationally and internationally-funded research projects. Currently, she leads the Horizon2020 project ScreenME on screen media entrepreneurship, and she co-initiated the HorizonEurope project CRESCINE on the international competitiveness of the European film industry. At Tallinn University, she co-leads the Centre of Excellence in Media Innovation and Digital Culture (MEDIT).


9:30 – 9:45 Welcome to the ScreenME conference

Birgit Vilgats, Director of Baltic Film, Media and Arts School (BFM) Ulrike Rohn, ScreenMe-Net lead, Professor of Media Management and Economics at Baltic Film, Media and Arts School (BFM), Estonia

9:45 – 10:20 The status quo of the screen media industries – What does the data say?

Leona Achtenhagen, Professor in Business Administration focused on Entrepreneurship and Business Development and Director of the Media, Management and Transformation Center (MMTC) at Jönköping International Business School (JIBS), Sweden

Vejune Zemaityte, Senior Researcher, Tallinn University, Estonia

10:20 – 11:10 Keynote: What are the latest trends in entrepreneurship for screens and media?

Sean Branagan, Director of the Center for Digital Media Entrepreneurship at Syracuse University’s Newhouse School in New York

11:10 – 11:25 Coffee break

11:25 – 12:15 Keynote: Why and how to disrupt the movies and series industry?

Alan R. Milligan, CEO & Founder White Rabbit (

12:15 – 13:15 Plenary: What are the future visions for the media industries?

Henrik Roonemaa, Co-Founder Geenius Meedia, Estonia Mari-Liis Rüütsalu, CEO Ekspress Grupp, Estonia Stefan Melesko, Former Managing Director at Dagens Nyheter, Associate Professor at Jönköping International Business School, Sweden Indrek Ibrus, Professor of Media Innovation at Baltic Film, Media and Arts School (BFM), Estonia Cathrin Bengesser, Assistant Professor for Digital Media Industries at Aarhus University’s Media and Journalism Department, Denmark

Moderator: Ulrike Rohn, Professor of Media Management and Economics at Baltic Film, Media and Arts School (BFM), Estonia

13:15 – 14:00 Joint lunch

14:00 – 14:50 Keynote: How is it to start a business in the screen media industry?

Dagmar Mäe, Co-Founder of Votemo, Estonia

14:50 – 15:50 Plenary: How can we foster an engaging and nurturing ecosystem that encourages university-industry collaboration to support entrepreneurship?

Vivian Loonela, Head of Representation European Commission, Estonia Sten-Kristian Saluveer, Strategic Advisor and Head of Cannes Next, Founder of Storytek Innovation & Venture Studio, Estonia Heritiana Ranaivoson, Senior Researcher and Project Leader at imec-SMIT-Vrije Universiteit Brussel, Belgium Katrin Pihor, Head of Research Policy Department at Estonian Ministry of Education and Research, Estonia Alan R. Milligan, Founder & CEO of White Rabbit, Norway


Külliki Tafel-Viia, Ministry of Economic Affairs and Communications of Estonia

15:50 – 16:05 Wrap Up

Helen McGuirk, Head of Hincks Centre for Entrepreneurship Excellence, School of Business from MTU Munster Technological University | Bishopstown, Ireland

16:05 – 17:00 Cake, Chat, Celebrate

Learn more about the conference speakers.


We look forward to seeing you at Tallinn University (Auditorium Maximum) & discussing with you the latest trends in the screen media industry! P.S. This is an in-person event only. Online participation is not possible. Conference's Facebook event.

Although it is free to attend, you must be registered to participate.

Find out more about the ScreenME project:

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